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“Outsider Network” is the name under which the Les Communicants group conducts its cross-border communication activities in all non-automobile-related sectors.
This new structure is the natural development of the concept created in 1999 by Guy Jourdan – then working for the L’Equipe daily newspaper – whose intention was to provide market players with the full breadth of his knowledge of the press and its workings.
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Guy Jourdan gradually assembled a team of professionals around himself, initially specialising in the automobile industry.
Today, Outsider Network uses its existing wide range of areas of expertise to devise the most appropriate solutions to requests from other market players:
international industrials, service companies and public
organisations.
In addition to the expertise of other companies within the Group, Outsider Network stands out as a result of its specific skills, particularly in its knowledge of the languages and cultures of European markets.
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 an excellent understanding of
economic laws and sociological
and behavioural changes |
exhaustive familiarity with the
cultural differences between the
various countries of Europe |
close relationships with the press
and both specialist and
mass-market journalists |
complementary skills in strategy,
marketing and communication |
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